What is Non-Profits Branding For Fundraising?
Some of the NGOs we work with show huge concern about their “Brand”. They are horribly concerned that their brand is not well known in the development sector and thus are sceptical about the success of their fundraising plans due to low brand awareness. When we dig deeper into their ideas about “ Brand” and “ Brand Awareness” and put some queries like how do you define your brand, and how did you come to the conclusion that “ Brand awareness is insignificant? “ we realize that most of it is linked to perceptions and physical attributes like logo, colour and visual representation of the NGO’s name. The amount of time and other resources NGO Fundraising spend on beautifying and improvising the physical attributes of the brand is not a joke. Unfortunately, overlooking the various underlying core attributes of a brand, like an experience and values, is a folly. Concern about Brand awareness is a hopeless case like running in the wilds; ultimately you would run out of bre...